True Dakotan Editor/Publisher Kristi Hine this week announces a price increase for the community newspaper, effective as of next week’s March 6, 2019 newspaper.
The first subscription increase since 2007, Hine cites continually rising printing and postage costs as the major driver in the rate increase.
“The costs of printing a weekly newspaper are always rising, and it has been twelve years since the last subscriber increase,” explains Hine, who purchased the newspaper four years ago in 2015 from former publishers Duke and Craig Wenzel. “As your community newspaper, we are dedicated to comprehensive coverage of the area’s events and stories of its people. To ensure that we can continue to do that well into the future, we have to take a close look at the upward spiral of costs to produce our newspaper and bring subscription rates up to a place where they make sense for both our business operations and our readers.”
Beginning in the March 6, 2019 issue, counter copies will increase to $1. In-state subscriptions will cost $45 annually and out-of-state subscriptions will increase to $52 annually.
Because printing and postage rates don’t apply to True Dakotan e-issue rates, subscriptions to the digital replica of the newspaper will remain the same. E-issue subscriptions can be purchased for $30 annually. If already a print subscriber, an e-issue can be added to the subscription for $20.
“Please call the office or stop by if you have any questions or would like to discuss this further. We always enjoy visiting with you, no matter the topic,” Hine said. “We are proud to serve this community and grateful to have such loyal and dedicated readers.”
Letter from the editor
Dear valued readers,
Whether it’s a story about taxes, county, city or school meetings, youth sports, local businesspeople, student achievements, funerals, weddings or births, we aim to make sure Jerauld County area residents are well-informed about what is happening around them.
In today's technological age, we know our readers have countless ways to access information about national and global events — but we firmly believe that nobody can report or reflect the community the way that we, your local newspaper can.
Although community newspapers help celebrate the vibrancy of small towns, bring together neighborhoods and its residents and offer a valuable service to local advertisers and readers alike, at the end of the day, newspapers are a business like any other.
Last year, as newsprint tariffs threatened the survival of newspapers across the nation, the True Dakotan absorbed a 10 percent surge in printing costs, forcing the newspaper to take a close look at business operations.
Without increasing revenue, we had to look at cutting expenses across the board, including limiting page count. Unfortunately, that translates into less news coverage — and completely goes against what we set out to do each week: keep the folks in and connected to our area well-informed about what happens here.
The decision to raise prices wasn’t an easy one, but after 12 years without an increase, it made good business sense. Our new prices are well-aligned with the rates of other similar-sized newspapers in the region, and we hope that the increase doesn’t create any undo hardship for our readers.
The True Dakotan knows that serving our readership is a great way to make a living and we appreciate the trust and confidence you show us each week.
With sincere thanks for your readership,
Editor/Publisher of the True Dakotan