Direct Marketing Beef Focus of Panel Discussion

During the early months of the COVID-19 pandemic, Oklahoma rancher, Scott Blubaugh saw a large disparity between what he was earning for the cattle he sold and what the packers were earning for the cattle they bought from him. “The packers were making $1,300 a head on the same animal our ranchers were losing $300 a head on. We thought, “there has to be a better way,’” said Blu...

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